Make it stand out

Beni Summer 2023 Internship

Job Description

Assist in planning, creating and executing social media content, campaigns, promotions, and contests to optimize engagement and drive platform growth.

Analyze and report on social media performance to measure the effectiveness of posts and campaigns to inform content strategy.

Conduct social listening analysis to identify customer sentiments, opinions, and trends related to our brand and industry.

Drive influencer marketing initiatives by reaching out to and developing relationships with influencers, pitching collaborations, and managing partnerships

Curated Blog Posts

  • Fall Fashion Trends We're Loving (And Where To Buy Them Secondhand)

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  • The Ultimate Sustainable Fall Hiking Clothing Guide

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  • 5 Trends for Kids this Fall And Where to Find Them (For Less!)

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  • Cute Vintage Game Day Outfits to Wear This Football Season

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  • Back-To-School Basics for Students on a Budget

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  • Sustainable Sorority Style: 18 Vintage Dresses for Recruitment

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  • Best-Dressed on a Budget: Pre-Loved Wedding Outfits for Every Event

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    Click Here

  • Forget ‘Something New’: 20 Secondhand Styles for Brides-To-Be

    Click Here

  • 10 Pre-Loved Barbie-Inspired Looks for Less

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  • Vintage Wardrobe Essentials for the Office (And WFH) this Fall

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CURATED LOOKS

i integrated my trend forecasting and experience in analyzing fashion and styling work in creating curated looks daily based off of our Beni Finds and content from the blogs.

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Video Content For Each Theme

10-25 themed videos per blog post

50+ Beni Finds Videos

UGC generated content for Barbie

Team Satisfaction

  • Kate Sanner - SEO

    Thanks for being our most dedicated intern for the past 10 weeks. It was an absolute pleasure having you on the team and I’m so grateful for your energy, insight, and willingness to dive right in on all things social!

    I’m super proud to see how much you’ve accomplished in just a short time and I hope you feel like you learned a lot along the way.

  • Catherine Sullivan - Intern Mentor

    Marisa, thank you so much for being such a positive ball of energy over the past 10 weeks. I appreciate the endless enthusiasm and effort you brought to all of the projects I sent your way – seriously, couldn’t have stood up all those blogs without you! I hope you enjoyed your time at Beni. I wish you the best and good luck with your last year of school!

  • Nick

    Thank you for having the best attitude, warmth, and inquisitive nature! You were such a valuable addition to the team this summer; I can’t believe how fast it’s gone by.

    I hope you can continue to influence the world positively and spread seeds of fashionably sustainable living while doing so!

  • Sarah R

    You bring such amazing energy, curiosity and creativity into everything you do, and your passion for secondhand shopping and sustainability is inspiring!

    Thank you again for all of your amazing contributions to Beni over the last few months!

  • Celine

    Marisa, we are so lucky to have had you on the team! You are such a joy to be around and I loved hearing about all of your trend listening abilities at the offsite and to get some opportunities to get to know you in person!! Good luck with your school year this year!!

  • Ryan

    It was such a pleasure meeting you, getting to work with you, and know you more during your time at Beni.

    I can’t thank you enough for always bringing the good vibes, best mentality and outlook on everything we do.

    You did remarkable work for us during your time here and for that we thank YOU.

  • Sarah P

    It was truly so wonderful to have you on the Beni team this summer! Thank you for bringing you bright energy, creativity, and hard work to the team. You have truly helped us step up our content game and I’m so grateful. Wishing you a wonderful next season at school and excited to stay in touch!!

Requirements I ended With

  • She was our eyes and ears into the world of Instagram and TikTok — staying on top of fashion trends, algorithm hacks, and what voices are relevant in our space

  • She grew our social followers significantly and found creative ways to recruit new users to try Beni

  • She jumped right in on the content creator side

    and really took charge creating assets and

    managing the posting across channels.

Blog Creation Behind The Scenes

  • Capturing the Beni Voice

While the Beni team is building the perfect ai personal shopper to locate all of the best finds and perfect matches for EACH retail item across the internet, it was my job this summer to complete the process manually. This process would consist of going to retail sites, and checking sometimes over 4000 retail items in a day to pull a specific amount of exact matches to use in our promotions and marketing tactics.

I used the teams demographics to ensure the content I was finding was targeting the average Beni Shopper. This manifested in blog creation as well.

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Social Listening

Community Outreach

  • Reactive with our audience

  • Proreactive with our audience

Community Outreach!

PINTEREST

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

Starting Analytics (June 2023)

Followers | 2,467

Avg Posts Per Day | 0-1

Ending Analytics

Followers | 5,152

Avg Posts Per Day | 1-2

Content
Redesign

Above - Before Joining

Below - After Joining

INSTAGRAM

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

Starting Analytics (June 2023)

Followers | 2,467

Avg Posts Per Day | 0-1

Ending Analytics

Followers | 5,152

Avg Posts Per Day | 1-2

TIKTOK

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

My content has later been used in advertisements - boosting users to Beni by +++

Time of Completion

10 Weeks

Clocked 40h Weekly

Summer of 2023