Director of Market Research & Analysis for Poppy & Pout
Summary:
In a dynamic role as the Director of Market Research and Analysis for Poppy and Pout, I led a dedicated team through comprehensive research and analysis initiatives, providing strategic recommendations for the brand's future in the southeast Idaho area.
Key Achievements:
In just two months, orchestrated a successful survey campaign, yielding over 380 survey completions and achieving a remarkable 94% confidence rate in our findings.
Led the market research team's efforts, leveraging data collection techniques to draw actionable insights crucial for enhancing Poppy and Pout's income and brand loyalty in the region.
Leadership and Coordination:
Served as the Director of the market research and analysis team, overseeing data collection, analysis, and coordination for the spokesperson for Poppy & Pout.
Presented and co-designed the final presentation, translating complex findings into actionable strategies for the brand.
Team Dynamics and Collaboration:
Fostered a collaborative team environment, recognizing and integrating the valuable assets each team member brought to the table.
Emphasized the importance of diverse perspectives, ensuring that every team member felt valued, resulting in a cohesive and conflict-free work environment.
Project Management:
Developed in-depth assignments and to-do lists to guide the team, maintain organization, and meet deadlines effectively.
Scheduled and facilitated weekly meetings, Microsoft Team Chats, and Zoom meetings to streamline communication and keep the team on track.
Stakeholder Communication:
Communicated effectively with stakeholders, gathering insights and feedback to implement into our work, ensuring alignment with the brand's goals.
This role not only allowed me to contribute substantively to the growth and success of Poppy and Pout but also provided an opportunity to foster a collaborative and inclusive team culture that valued each member's unique perspective.In a dynamic role as the Director of Market Research and Analysis for Poppy and Pout, I led a dedicated team through comprehensive research and analysis initiatives, providing strategic recommendations for the brand's future in the southeast Idaho area. Key Achievements: In just two months, orchestrated a successful survey campaign, yielding over 380 survey completions and achieving a remarkable 94% confidence rate in our findings. Led the market research team's efforts, leveraging data collection techniques to draw actionable insights crucial for enhancing Poppy and Pout's income and brand loyalty in the region. Leadership and Coordination: Served as the Director of the market research and analysis team, overseeing data collection, analysis, and coordination for the spokesperson for Poppy & Pout. Presented and co-designed the final presentation, translating complex findings into actionable strategies for the brand. Team Dynamics and Collaboration: Fostered a collaborative team environment, recognizing and integrating the valuable assets each team member brought to the table. Emphasized the importance of diverse perspectives, ensuring that every team member felt valued, resulting in a cohesive and conflict-free work environment. Project Management: Developed in-depth assignments and to-do lists to guide the team, maintain organization, and meet deadlines effectively. Scheduled and facilitated weekly meetings, Microsoft Team Chats, and Zoom meetings to streamline communication and keep the team on track. Stakeholder Communication: Communicated effectively with stakeholders, gathering insights and feedback to implement into our work, ensuring alignment with the brand's goals. This role not only allowed me to contribute substantively to the growth and success of Poppy and Pout but also provided an opportunity to foster a collaborative and inclusive team culture that valued each member's unique perspective.
Skills: Group Dynamics · Project Management · Stakeholder Relations · Statistical Data Analysis · Survey Design · Cross-functional Team Leadership · Strategic Public Relations Planning · Qualtrics · Market Analysis · Trend Forecasting · Market Research
For our Market Research and Analysis Course at Brigham Young University of Idaho, we were put into actual scenarios working for a corporation or business to analyze data and provide market research to the companies stakeholder. I reached out to Poppy & Pout, a beloved up and coming brand famous for their lip balms that had recently developed an in-store location close to BYU-I’s campus. And we went from there.
In two months, our survey results ended with over 380 completions and a 94% confidence rate in our findings. Our research and analysis provided strong recommendations for Poppy and Pout’s future in the southeast Idaho area to boost their income and brand loyalty.
My Position | Director of our market and analysis research team and data collection, and coordinator for the spokesperson for Poppy & Pout. Presenter and co-designer of the final presentation.
We met 2-4 times a week both inside and outside of class
Position Details
I absolutely loved my team, each had such valuable assets that were brought to the table. My favorite insight I incorporated as director was a reminder that every single one of us had a different perspective to our work, and could see something no one else saw. Everyone was valuable and irreplaceable. That brought forth a team ethic of trust and flow where everyone felt validated, and there wasn’t a single scenario of miscommunication or conflict.
I made in depth assignments & to do lists to keep our team on track, meet deadlines, and remain organized.
Scheduled our weekly meetings, Microsoft Team Chats and over zoom meetings.
Communicated with our stakeholder and brought the insights back to the team to implement into our work.
Oversaw and assembled the final data to present to our stakeholder.
With our client we defined the problem by looking at
1. What decision is to be made?
2. What information will assist in making that decision?
After assessing the main factors to the survey, we analyzed the customer’s database, information needed to assist in making a decision, and created the first draft of survey questions in qualtrics that best addressed the clien’t information needs.
After the feedback from our stakeholder and professor, we made the final updates to our survey to align with the client's objectives. Then we launched!
Program Used | Qualtrics
Sample Content Made to Promote The Survey
Programs Used | T-chart | Anova | Chi-square Utility Master | Excel
Poppy and pout specifically
Your audience is the late millenials and early Gen-zs. You’re looking at an audience that is on tik tok, enjoys fast fashion trends but still wants the quality that comes along with finding the perfect iconic staple to their wardrobe.
People love Poppy! It’s just about getting them to poppy!
Membership Benefits | Special offers and discounts to those who sign up to receive texts. A potentially free membership that still has a catchy title such as “Idaho Falls P&Ps” to keep a consumer feeling valued.
Event days | Wear pink and come into the store, *Choose which lip balm we’ll drop next …
Showcase the process of the factory, and include the community in the behind the scenes process.
Reasoning: Gives them a reason to come back more frequently, even if it isn’t to buy anything. They can bring their friends in, share that they popped by on social media, feel apart of the team and be dedicated to the growth of the store.
Team up with Influencers in the Rexburg and Idaho Falls area.
Subscription boxes | 2 new chap sticks and a small trinket a month. Gift a subscription box to a friend. Different tiers of different prices etc.
Banks get it!
Take the opportunity to age with your audience. Poppy & Pout is the now, it is the face of 18 - 25 year old’s and Poppy’s demographic makes up most of Rexburg. More fit for college towns. Build brand community and loyalty by going to your audience, and aging with them. Be there with them throughout their entire college experience and you’ll be there for their future as well.
Why Idaho Falls does not have your audience | Featured in graphs earlier in the presentation, you can see that Idaho Falls has already solidified their main audiences of stores who have aged with their brands, such as Maurice’s and Downeast. Older women shop at these stores and take their family and friends to where they feel the most loyal.
Competition has loyalty with older customers, so don't go for them, go for the younger.
Programs Used | Qualtrics | Anova | CHI Square | Excel | Google Teams | Canva Presentations