Public Relations and Creative Concept Designer for Celebrity & Musician Tiffany Houghton
Summary:
This role not only allowed me to contribute significantly to the creative aspects of Tiffany Houghton's brand but also showcased my leadership, multitasking, and collaborative skills in a fast-paced and dynamic environment. I led a dynamic team of interns and played a central role in the creation and promotion of her album "Spectrum."
Team Leadership and Coordination:
Directed a team of interns, seamlessly coordinating efforts in digital marketing, SEO analytics, video production, photo editing, marketing, and research.
Maintained a thriving environment amongst interns, managing multiple assignments simultaneously while fostering creativity and collaboration.
Photography and Videography:
Served as Houghton's concert photographer, creative photographer, and videographer, capturing and producing high-quality visual content.
Filmed and produced three music videos, contributing to Houghton's visual storytelling.
Album Design and Cover Art:
Designed the album and singles cover art for "Spectrum," garnering over 500,000+ views and establishing a visually captivating brand image.
Social Media Management:
Managed Houghton's digital platforms as her social media manager, directing and participating in the production of daily content with the intern team.
Overlooked fellow intern's research and strategy in preparation for Houghton's album launch, resulting in a significant increase of over 18,000+ followers on Instagram during the time of management.
Skills:
Creative Direction: Provided strategic and artistic guidance to ensure cohesive and impactful visual storytelling.
Creative Content Creation: Produced engaging and visually stunning content across various platforms.
Visual Media: Executed high-quality visual media, including photography, videography, and album cover design.
Social Media Marketing: Implemented effective social media strategies to elevate Houghton's online presence.This role not only allowed me to contribute significantly to the creative aspects of Tiffany Houghton's brand but also showcased my leadership, multitasking, and collaborative skills in a fast-paced and dynamic environment. I led a dynamic team of interns and played a central role in the creation and promotion of her album "Spectrum." Team Leadership and Coordination: Directed a team of interns, seamlessly coordinating efforts in digital marketing, SEO analytics, video production, photo editing, marketing, and research. Maintained a thriving environment amongst interns, managing multiple assignments simultaneously while fostering creativity and collaboration. Photography and Videography: Served as Houghton's concert photographer, creative photographer, and videographer, capturing and producing high-quality visual content. Filmed and produced three music videos, contributing to Houghton's visual storytelling. Album Design and Cover Art: Designed the album and singles cover art for "Spectrum," garnering over 500,000+ views and establishing a visually captivating brand image. Social Media Management: Managed Houghton's digital platforms as her social media manager, directing and participating in the production of daily content with the intern team. Overlooked fellow intern's research and strategy in preparation for Houghton's album launch, resulting in a significant increase of over 18,000+ followers on Instagram during the time of management. Skills: Creative Direction: Provided strategic and artistic guidance to ensure cohesive and impactful visual storytelling. Creative Content Creation: Produced engaging and visually stunning content across various platforms. Visual Media: Executed high-quality visual media, including photography, videography, and album cover design. Social Media Marketing: Implemented effective social media strategies to elevate Houghton's online presence.
Skills: community cordination · Community Engagement · Project Management · Influencer Marketing · Fashion · Facebook Marketing · Instagram Marketing · Mood Boards · Creative Direction · Creative Content Creation · visual media · Graphic Design · Social Media Marketing · Adobe Creative Suite
I interned with musician who first gained stardom when she opened for One Direction and MKTO. I was able to gain a multitude of experience working with a professional in her field. My internship with her included social media marketing and coordinating. Creative direction and production of music videos, photoshoots, and developing her brand. My summer with her gained 18k+ followers on Instagram through tested analytics and social media coordination.
Promotional Photoshoots
(Photographed, campaigned, and edited multiple concept photoshoots.)